Avatar was a tech demo.
Think back: the earliest years of film, when the notion of a moving picture was still considered black wizardry by moral inquisitors (which may or may not be true, I'm a little fuzzy on the details of human history), movies were not more than the size of what we call a gif. I mean just look at this shit:
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No plot, no nothing, just some jackass riding on about 15 frames of horse. And people were stunned. There was no expectation of drama (or if there was by anyone, then they must have been thoroughly disappointed) and horses aren't even that interesting. It was a marvel of technical advancement and that's why people cared.
1895, the first film ever made (according to the high intellectuals of youtube):
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Nobody gives a shit about trains, but man people came out to see them. Did you know that "Arrival of a Train" was the highest grossing film of its time? Well, it was the only film of its time, but that's besides the point! They decided that, with 50 seconds of film, out of all the moments in this beautiful world they could have captured, they went with 'waiting for a fucking train'.
The point is that clearly people choose really stupid things to test out new film tech on, presumably because any failure would just be a waste of good images otherwise. So when we look back at this dumb film about blue dongs in space, I want you to reflect on all of the potentially better ideas that weren't used up in the process, and thus allowed to flourish later on the path paved by Avatar: The Last Hairboner.