How on earth do you mess up this bad and release it to the public?
1. Have a name that starts with "K" and ends with "ishimoto" or "ubo".
2. Get hired for WSJ
3. Make a decent start that if nothing else doesn't make your shortcomings as a mangaka apparent
4. Make the story fail after the acceptable start either because you completely suck and your failings become glaringly evident or because you just don't care about the story beyond Glossy Black.
5. Continue to draw and profit off a ruined story based off of fans of the beginning, fans that want to watch the trainwreck, and fangirls that like the yaoi undertones/pretty boys (pretty much your audience at this stage).