I see you lurkers. Need some info?
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Splatoon is a new IP in the Nintendo family, developed by Nintendo Entertainment Anaylsis and Development, by the same team that brought you Animal Crossing.
Directors: Yusuke Amano, Tsukasa Sakaguchi
Producer: Hisashi Nogami
Artist: Seita Inoue
Composer: Toru Minegishi (yes, of Mario and Zelda fame)
What IS Splatoon?
-Splatoon is a third-person shooter involving cute little squid-humanoids called Inklings. They remain in squid form swimming in ink, while they adopt a human form (at 14) outside of their ink streams.

So it's a shooter. What's the gameplay like?
-Ah, the objective is not your typical CoD mold. Inklings don't set out to kill each other but rather, fire their ink to cover territory, pop balloons, and outsmart the opposing team. You move slower in the opposing team's ink, so be sure to cover your territory and play smart!
MULTIPLAYER MODES:
Turf War - your team must spray more area than the opposing team before time runs out (Online)
Splat Zones - your team must maintain control of a specific area with your ink, like King of the Hill (Online)
Battle Dojo - against a single foe, the goal is to pop more balloons! Fun, no? (Offline)
Tower Control (To Be Released after launch) - standing on a tower, you move through enemy territory to the goal. But you may be sitting duck for fire!

SINGLE PLAYER MODE:
-The Octorian Attack! - Nintendo's newest critters have their own battle to fight. The single player campaign has your character up against the enemy of the Inklings….Octorians!

Solve puzzles, perform platforming, and reach for the starts as you navigate through 20+ stages!
Hold up? Character? I can make one of these Inklings?
-Yessir or ma'am! You can pick a male or female Inkling, and you can even pick hats, glasses, shoes, shirts….all kinds of gears! Getting gear has a value beyond the aesthetic asss.....they influence your stats!

A shop? Huh?
-Yes, see Splatoon has a hub.

It's where you enter the various modes, customize your Inkling, and engage on Miiverse!
Does this game have DLC and/or amiibo support?
-Yes it does! Splatoon amiibos will be released on May 29th (when the game comes out!) 
They give you exclusive gear and new missions, so keep an eye for them!
As for DLC, more will be coming! The Tower Control is one such example, and so is the option to customize your matches online! Splatfest will host a series of upcoming events, where you ally with specific teams! (think MK8 tournaments, the time for each event has a set time) **Splatoon shall be released on May 28th, 2015 in Japan, and May 29th, 2015 for North America and Europe.
For more info, check out Nintendo's dedicated direct!**
GET YOUR HYPE ON!

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EDIT: Interested in playing against your fellow park members? Check out everyone's NNID here, and feel free to add your own!
https://docs.google.com/spreadsheets/d/1MTqkZ3UTpPjSBo0MPFHLfT7IXqBkVTAhjXlttEA3kFg/edit#gid=0