@Vegard:
Still not particularly good for generating hype though… Spend too much time between the initial announcement and the actual release, and people might just lose interest before you get around to actually providing them with anything. If they really need so much time to work things out... Maybe they just ought to keep the fact that they've GOT more stuff to announce under wrappings until they're closer to having an actual releasable product.
...Which come to think of it, I suppose it is possible is what they are doing with season 6 right now.
Yeah but that strategy has actually been working pretty well for them years now. so the concern of people losing interest isn't really an issue.