I love specifically for the fact that it isn't about the quintessential Avengers. Hickman has said in interviews that those characters have their own solo books to develop in and frankly it's boring to read about characters so popular that you can never mess with their ever-prevalent status quo.
Avengers has some great world building and a clear overarching story. I thought coming from a manga forum, many would enjoy this more than most superhero books on the market because it is all about introducing high concepts, pushing new ground and developing new characters from the ground up. Once this three year story finishes I probably won't continue with the title unless something equally ambitious comes around. I've always been more interested in Vertigo (and now indie) compared to Marvel/DC because everything feels so vanilla, melodramatic and trope filled. Give me a Morrison or a Hickman any day.
Okay I know I'm real late with this but I just finished volume 1 of Avengers and I really really loved it.