Wow, I had no clue that games were even being developed for this series. Ha! Interesting.
Ok, after watching the video I decided to see what I could find out about these titles. Checked out the website for Genesis and the trailer/screenshots didn't do much to impress to be honest, and look to be rather dated in fact. Sadly I couldn't find any examples of in-game play as of yet, but it looks as though there are both single player and multiplayer campaigns, and you can choose to play as any of the major Houses except Greyjoy. I find it strange that Greyjoy is excluded. Guess that means there won't be much of an emphasis on fleet combat, lol.
The RPG looks somewhat more promising. It appears the story for the RPG parallels the events of the first book to some extent, and focuses on two characters; Mors, a ranger of the Night's Watch who is apparently a warg, and Aleste, a red priest of R'hllor (whom I sincerely hope will not play like some sort of mage). There's a pretty good French article about it here, which you can read translated here, along with a beta test review from a fan at the French ASoIaF fansite, La Garde de Nuit.
Weeeell. Haven't seen enough of either game to pass judgment one way or the other, but I have to say I'm getting mixed feelings from these projects & the developer at the moment. Seems like Cyanide Studios have their work cut out for them if they plan to adapt G.R.R.M's huge fantasy world into games that will satisfy both longtime fans and newcomers alike. Gonna have to wait and see on this, but I'll admit that my curiosity is peaked.